Amplifi Gifts · invited pilot

Presents they'll actually love.

Less guessing. Less waste. Happier birthdays.

Create a free gift list for birthdays, Christmas and every special occasion. Add presents from any shop, share with family and friends, and let everyone choose a gift or chip in towards something bigger.

Create a free gift listSee how it works
  • Completely free
  • Any UK retailer
  • No account needed for gift-givers

Ella's 4th birthday

Sat 14 Nov

A wooden balance bike for a young child

Wooden balance bike

£60 · From any shop

£25 of £60 chipped in
A children's picture book with a bunny on the cover

Bunny picture book

£12

From any shopAvailable
A soft plush bunny toy with long ears

Soft bunny

£18

From any shopReserved
A wooden rainbow stacking toy in bright colours

Rainbow stacker

£22

From any shopAvailable
A set of chunky crayons and stamps in a wooden tray

Crayon and stamp set

£15

From any shopAvailable

Illustrative example list. Products and prices are for illustration only.

How it works

Four simple steps.

  1. Step 1: Create your list

    Choose a birthday, Christmas or another occasion.

    Screenshot of the Create a gift page form in the test app, with occasion types including Birthday and Christmas list

  2. Step 2: Add presents they'll love

    Add as many gifts as you like from any retailer.

    Screenshot of adding presents in the test app: a title, a target amount and a pasted link from the shop for each item, with an Add another item button

  3. Step 3: Share with family and friends

    One link through WhatsApp, email or wherever families already communicate.

    Screenshot of the Share link ready message in the test app, with Copy link and Share on WhatsApp buttons. The link itself is blurred

  4. Step 4: Choose, buy or chip in

    Guests can reserve presents, buy them directly or contribute towards something bigger.

    Screenshot of chipping in from the test app: a giver picks an amount such as £10, £25 or £50 and adds their name, with a note that the gift goes to the parent and not to Amplifi Gifts

Screens from the Amplifi Gifts test app, shown with test details. We're polishing the app now, so these will be refreshed.

Why families love it

Made for the way families give.

Wooden toys for a young child laid out on a cream background, including a balance bike, a rainbow stacker, a soft bunny and a picture book

One list. Everyone knows what to get.

Less guessing, fewer unwanted presents and less duplication.

Grandparents sitting together on a sofa, smiling as they look at a tablet to choose a present

Share once. Make everyone's life easier.

Simple for parents, grandparents and friends. No giver account required.

A boy rides his new red scooter in a back garden with bunting while his dad and two women cheer him on

Big presents. Little contributions.

Friends and family can chip in towards a bike, scooter or another special present.

Short film

See how easy gifting can be.

Here's the story our short film will tell, frame by frame.

Storyboard placeholder · film not yet made About 45 seconds · British voiceover · Film coming soon
  1. 0:00A child in a paper crown blows out birthday candles as family gather round the table

    “Another birthday party.”

  2. 0:08A toddler unwraps a present on the living-room rug while their dad laughs alongside

    “And another present they might already have.”

  3. 0:15The Create a gift list screen in the Amplifi Gifts test app

    “Create a free list for their birthday…”

  4. 0:25The Share link screen in the test app, ready to send through WhatsApp

    “Share one link, straight into the family WhatsApp.”

  5. 0:29Grandparents smiling together on a sofa as they look at a tablet to choose a present

    “Grandma opens it. No account, no app to download.”

  6. 0:37The chip-in screen in the test app, where a giver picks an amount towards a bigger present

    “And friends can chip in towards the big one.”

Amplifi Gifts. Less guessing. More giving.

Every occasion covered

A list for every celebration.

Invited pilot nowA toddler pulls the ribbon off a wrapped birthday present on the living-room rug while their dad laughs alongside

Birthdays

From nursery parties to family celebrations, one list for every birthday.

Opening soonChildren opening presents by a lit Christmas tree while their mum watches from the sofa with a hot drink

Christmas

One list for the whole family, so presents don't double up.

PlannedChildren in school uniform giving their smiling teacher a wrapped present in a bright classroom

Group gifts and teacher presents

Club together for one lovely present everyone can be part of.

Opening soonNew parents cuddling their newborn baby, wrapped in a soft blanket, with a teddy bear beside them

New babies

Help family and friends welcome a new arrival with the things you'll really use.

Free and simple

No catch. No fuss.

Everything you need to organise presents, without the admin.

  • Gift lists are freeNo charge to make a list, share it or give from it.
  • Any retailerAdd presents from any shop, big or small.
  • Givers don't need an accountFamily and friends just open the link.
  • We never hold the moneyAnyone chipping in pays you directly. Amplifi does not hold contribution money.
  • Quick and easy to shareOne link for WhatsApp, email or a text.

Make their next birthday easier.

Create a free gift list in minutes and share it with everyone who wants to celebrate.

Create a free gift list

Invited pilot

Start your gift list

Invited to the pilot?

We're opening Amplifi Gifts to a small group of invited families first. Create your account or sign in to make your free gift list.

Not invited yet?

Early access opens soon. We'll add a sign-up form here once our privacy notice and form are ready.